Only famous people get diseases...
I am sitting here in the hotel lobby reading USA Today, and once again I see an article/ad trying to "put faces" on a disease. Now I understand that a lot of it has to do with visibility... for some reason society has this fascination with what happens to celebrities, even if it is on the morbid side. When I see an ad campaign like this, the first thing that pops into my head is "this disease has been around forever, why does it take a famous person developing it to bring it to the public's attention?"
Case in point. Michael J. Fox starts to show symptoms of Parkinson's. Now don't get me wrong, Parkinson's is a debilitating disease that no one should have to deal with. However, my perspective was that all of the sudden, because he was developing it, it was now "important" to get information out about it. In reality, we should have been increasing awareness of the disease even before this.
So, where was I? Oh yes, on the front of the second section of USA today was an ad from the American Lung Association for the "Faces of Influenza". According to the CDC, influenza affects between 5 and 20% of the US population. Now, with an estimated population of 300,000,000 people, that would be nearly 60,000,000 cases of influenza. Yet, the "faces" shown for the ad are two actors, an actor/psychologist, the US assistant secretary of health, and an olympic gold medalist. And, I actually just looked at the caption under the US Assistant Secretary of Health, and it actually says...
"... has joined celebrities and not-so-famous Americans to help the American Lung Association...".
OK, so I added the bold and italics, but I would be willing to bet that it is these not-so-famous americans that volunteer their time and effort for the American Lung Association.
So, where are their "faces"?
And the funny thing is, those same people who volunteer their time and effort do so without the expectation of having their picture in USA Today...
Case in point. Michael J. Fox starts to show symptoms of Parkinson's. Now don't get me wrong, Parkinson's is a debilitating disease that no one should have to deal with. However, my perspective was that all of the sudden, because he was developing it, it was now "important" to get information out about it. In reality, we should have been increasing awareness of the disease even before this.
So, where was I? Oh yes, on the front of the second section of USA today was an ad from the American Lung Association for the "Faces of Influenza". According to the CDC, influenza affects between 5 and 20% of the US population. Now, with an estimated population of 300,000,000 people, that would be nearly 60,000,000 cases of influenza. Yet, the "faces" shown for the ad are two actors, an actor/psychologist, the US assistant secretary of health, and an olympic gold medalist. And, I actually just looked at the caption under the US Assistant Secretary of Health, and it actually says...
"... has joined celebrities and not-so-famous Americans to help the American Lung Association...".
OK, so I added the bold and italics, but I would be willing to bet that it is these not-so-famous americans that volunteer their time and effort for the American Lung Association.
So, where are their "faces"?
And the funny thing is, those same people who volunteer their time and effort do so without the expectation of having their picture in USA Today...